So, for a long time now myself and my colleagues David and Sam have been working towards getting our company, Right Casino Media, off the ground and into full-speed action. Over the last three months we have been planning our strategy and working out exactly what needs to be implemented for us to break into the UK Gambling industry.
Something we quickly realised is that no one else within the industry has that touch of quality we’re aiming to meet; with this in mind we designed and built what we believe is close to the perfect affiliate template for both users, search engines and casino operators. With this new template ready to be rolled out across our network of websites we all agreed it was time to knuckle down and implement it across some of our top domains.
So recently, myself and the rest of our team at Right Casino Media have been working all hours to launch our re-developed websites. First to come was LiveCasinos.co.uk with LiveGamble.com and LiveRoulette.co.uk following closely after all within a 29 day period.
LiveCasinos.co.uk
This was the first to be rolled out, which also meant it took the most time and also had the most bugs. We quickly ironed out any bugs which included the Navigation bar and several other small elements. This website has taken off with huge effect and has quickly gained rankings for many live casino related terms – we’ve had some really positive feedback and are still looking to update and grow it wherever possible.
LiveGamble.com
LiveGamle.com ‘The department store for live gambling’ is a joint effort from the Right Casino Media team and a close partner in the gambling industry, Anthony Miles. We are delighted to be working with Anthony and have enjoyed every minute of it meeting up regularly to discuss the website, current options and future expansions. Though we specialise in the live gambling industry with the UK market, we are looking into making this website accessible in many different languages – I will keep you updated on further developments though this is longer-term plan.
LiveRoulette.co.uk
LiveRoulette.co.uk is the only website we have re-developed which was already a major competitor within live casino field, with live roulette players being the main audience. LiveRoulette.co.uk has been amongst the top 3 in search rankings for around a year and it’s been our aim to claim the number 1 spot. With the launch of the new website and some major SEO fixes and Link building – we have done it.
This already highly converting website has been optmised for both users, search engines and casino operators. With LiveRoulette.co.uk’s re-launch, in just a few days we have already seen improvements in conversion rates and is exceeding our prior expectations. This too, along with the previous sites will be undergoing constant maintenance, updates and expansion.
What Next?
What are we pulling out the bag next? Well… that would be telling. Unfortunately due to the nature and competitiveness of the industry we are in, offering others a heads up on what websites are coming next could be detrimental to our SEO plans.
Rest assured, there is more to come and they will be coming soon.
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