So if you haven’t seen the first post, check it out here.
So I’ve had this one-pager running a while now, say about 3 months. Enough time for Google’s algorithm to re-index it a few times, follow all the 301 redirects and recognise that gatwickmeetandgreet.co.uk’s new owner is not a spammer and has put up a legitimate website. I’ve fired it one or two links to make sure it’s got a few credible and relevant links to help boost it’s rankings. That’s about all, I’ve done nothing practically.
Anyway, traffic was extremely low until I jumped into position 7 on Google – this got me ever so slightly excited and inspired me to add to the site. It’s time to make some real dollar!
To the updates; I’ve added 3 new pages to the website and will be adding 3 or so more in the coming days. The 3 new pages were designed with long tail traffic in mind. Below I’ve provided the page URLs with the top keywords I’m targeting and why:
- URL: http://www.gatwickmeetandgreet.co.uk/car-parks/
- Search Term: gatwick car parks
- Search Volume: 390
- URL: http://www.gatwickmeetandgreet.co.uk/car-parks/long-stay/
- Search Term: long stay car park gatwick
- Search Volume: 320
- URL: http://www.gatwickmeetandgreet.co.uk/car-parks/short-stay
- Search Term: short stay car park gatwick
- Search Volume: 91
Thesis
The above outlines just 1 of the terms for each page, if you have a read through each page you will find information on directions, entry and exit procedures, how it works, times and much more. With all this content I’m effectively targeting hundreds of keywords when you look at the larger picture – 100 keywords search only twice a month = 200 potential clicks + the main terms which already have high volume.
You may be thinking (after quickly checking if you can find better keywords on the keyword tool); why is he targeting such low traffic keywords?
Well the answer is simple:
- 1. The search terms I’m targeting are easy to rank for.
- 2. Their low competitiveness enures rankings quicker, resulting in results and conversions quicker.
- 3. They come with a lot of long tail extras – what I see as an untapped resource in an already very saturated market.
- 4. Lastly, long tail search terms often have unusually high conversion rates – this is because the terms searched are extremely specific to that users needs.
Even with this domain, it will be extremely difficult to get high rankings for many of the “big” terms. So I’m sticking to what i purchased, Gatwick Meet and Greet related terms with the addition of easy long tail terms.
I’m now in position 5 – I’ll keep you guys updated on my progress and make sure to inform you as much traffic and conversions begin to further increase.
