+61 4554 66131 [email protected]
Some Valuable Notes I Took from the Content Marketing Show

Some Valuable Notes I Took from the Content Marketing Show

So yesterday (21st November 2012) my business partner and I took a little trip to Conway Hall, Holborn in London to attend the Content Marketing Show – which was pretty awesome. Zazzle Media were kind enough to invite us so we could eat two meals on one plate; does that work? Sure is more enjoyable than killing two birds – something we definitely didn’t do… anyway. We had a great meeting with the Zazzle team brainstorming and coming up with some quality ideas on how to take our business further and really expand on our LiveCasino.co.uk, Roulette.co.uk and LiveRoulette.co.uk brands. So that was excellent and more importantly, productive! I also saw a lot of old colleagues from several different agencies. It’s amazing how small the digital marketing world is; yet somehow still as saturated as my porn collection? Too far? I’m in a strange mood. But that’s not what I’m here to write about… So I took down a whole load of notes from the guest speakers, a few of which stood out tremendously with such a fire and confidence about them. That aside I took down valuable notes from each of the speakers and figured I’d just throw you guys just a small selection of the points I found most useful and inspiring. Some of it is so basic you’d think… obviously? but often forgotten about, or just an incredibly inspiring sentence. It’s all pretty random, make of it what you will – for me they are ideas, tips and reminders. In no particular order… Enjoy! Content Marketing Show Notes As I blank, I want to blank, in...
Exact Match Domains… Because They’re Worth It!

Exact Match Domains… Because They’re Worth It!

…like what I did there? Didn’t get it? Wooooosssshhhh… (that’s the sound of it flying right over your head). Jokes. Pissed! Let’s be honest, pissed! If like me, you’re a forward thinker, an opportunist, someone who finds a way through, grabs something by the balls and really goes for it. Then you’ll probably agree that this exact match domain update is pretty annoying. You may also be pissed off about the fact that your website, rightly or wrongly has been demoted in Google’s search results. However, if you are like me you won’t mind too much either because when your website doesn’t drop, and still succeeds, it shows you’re a badass marketer and know your shit! So What Happened To Me and My Websites? Not that much actually. In fact I’m confident the EMD update did not impact my results in the slightest. Let’s look at what the update was targeting here – let’s be reasonable is pretty much what Matt Cutts and his sly old bunch of web spam dogs are saying. The EMD update is not a penalty. The Exact Match Domain update is there to level out playing field as it were. Is it right that we stuck our necks out, emptied our pockets and more to get ourselves to best domain to give ourselves the best chance of success at making money and now Google are levelling it out? Hell no. However, are we being penalised? No. We are simply having a small portion of our advantage removed. See it as 3 steps forward 2 steps back kinda move. Does it anger me and other...
Digital Acronyms: Understanding The Jargon

Digital Acronyms: Understanding The Jargon

Right, what? Ha, yeah I know! Basically I decided over the years I’ve had to adapt to so many different words which have now been lodged in my brain. In marketing and especially SEO, plus from running a business, I’ve learnt so many different acronyms for all that jargon you may not understand as a noob. I thought, well a large portion of my readers are quite new to this ole’ game so I’ll help them out, and give them something to refer to if they need it. Yep, that’s you guys I’m talking about! To the point, without further ado; a large list of all the acronyms I could think of… Ad: Advertisement APM: Affiliate Program Management BL: Backlink CJ: Commission Junction CLP: City-Light-Poster Comms: Communications CPC: Cost Per Click CPL: Cost Per Lead CPM: Cost Per Million CPA: Cost Per Acquisition CPO: Cost Per Order CPP: Cost Per Performance CR: Conversion Rate CTR: Click Through Rate/Ratio DC: Data Centre DMOZ: Directory Mozilla DRM: Dynamic Rich Media EPC: Earnings Per Click FSS: Financial Services Sector GRP: Gross Rating Point HTML: HyperText Markup Language H&LS: Health And Life Sciences IBL: Inbound Link ICT: Information & Communication Technology KPI: Key Performance Indicator MRG: Minimum Revenue Guarantee OBL: Outbound Link OPM: Outsourced Program Management PFI: Pay for Inclusion PID: Publisher ID PPA: Pay Per Acquisition PPC: Pay Per Click PR: PageRank PS: Paid Search PV: Page View ROI: Return on Investment RPO: Recruitment Process Outsourcing RSS: Really Simple Syndication SB: Small Business SE: Search Engine SEM: Search Engine Marketing SEO: Search Engine Optimisation SEP: Search Engine Positioning SERP: Search Engine Results...
How I Built A Fully Functional Affiliate Site in Two Days

How I Built A Fully Functional Affiliate Site in Two Days

So, what with my new found interest in helping others; along with the fact that I want to turn this blog into a monster, I’m going to teach you how I built a basic but effective affiliate based website in just two days. If you already follow my blog you’ll know that I recently purchased great domain called LiverpoolAirportParking.co.uk; I’ve now turned this into a working affiliate website. This is how I did it… Just to clarify, this post does not include choosing the domain name, niche, or setting up the domain with a web host. If it turns out you need help with that too, let me know in the comments and I’ll be more than happy to help. So, here goes… Step 1 – Affiliates I’d expect this part to be carried out before spending any money on a domain name anyway, but for the sake of this blog post I’ve added it to help you guys. The first step is to find out exactly who to promote. For instance, if you’re looking to sell car insurance you may want to use a comparison website script, or alternatively you could exclusively advertise one companys’ products. There are two leading ways of doing this which includes using an affiliate network (a middle man to make life easier) or directly through the company. However to really explain this section properly I need to break it down somewhat… What is an affiliate network? An affiliate network put simply is a website set up to facilitate the communication between affiliate webmasters and brands. Signing up to an affiliate network is easy,...

Thailand & Roulette.co.uk

So my life has been rather exciting and extremely busy lately. I’ve just arrived back from one of the most amazing experiences of my life… Thailand To keep this short and sweet, i went for just over two weeks to a beautiful island called Koh Samui in the South of Thailand. In and around the island is a whole lot of other islands too – making it a whole lot more exciting to dot around. The whole trip was one big explosion of heat, madness, culture, nature, drinking and exploring. It was amazing. One of my favourite moments was being blessed by a Monk at one of the temples. Another was exploring Anthong Marine National Park; a series of 42 protected islands. Roulette.co.uk My company, Right Casino Media, recently partnered up with the owners of roulette.co.uk to renovate, revitalize and monetize the website. With such a powerful brand name Roulette.co.uk has the potential to become one of the largest casino affiliates around. The website has been re-designed and re-structured though is nowhere near complete, it will be updated on a regular basis and constantly added too with the latest and greatest in roulette gaming. Check it out at...

Using Google Keywords & Insights To Catch Fresh Fish

Straight to the point here: Fresh Fish = Fresh Ideas On many, many nights on my laptop I’ll be searching through domain forums, affiliate forums and generally keep myself up to date and looking at domain names for sale – with the Google keywords tool open in another tab of course, need to spot that opportunity now don’t we. Anyway, I spotted a domain relating to Mother’s Day, that magical day we celebrate our mother’s aka mothering sunday. To be honest, the domain was poor, however, I was intrigued (remembering old clients heavily targeting mothers day and similar in the past) so I did a little research. I was shocked to see that the Google keywords tool reported back to me with shockingly high amount of search volume for “mothers day” and to my further surprise “mothers day 2011”. I thought, ‘ok, let me check what this is like in the month of March…What!? That Much!?’. Mothers Day Search Volume Stats I couldn’t believe it. That’s a lot of people searching for a public holiday, that’s 664,500, what are they after that’s the question? I verified this wasn’t a one off and that I hadn’t missed some sort of 2011 stunt I wasn’t aware of using Google insights. Google Insights offers trends and data spanning back to 2004 over any date period you like, it’s ace! It showed that every year “mothers day” searches were growing and so were “mothers day [year]” searches. On the image above the red line illustrates the most recent years search trend. What did I do next? Went and found that mothersday2012.co.uk was available...

Pin It on Pinterest